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Becoming a bank is at the forefront of most organizations’ priorities, with the intention to improve the customer experience while reducing costs. More than simply a pretty app, the winners in consumer lending will be those who rethink the back-end processes to provide funds in minutes, not hours.

As digital lending competition increases, lenders must take advantage of new technologies and capabilities that make engagement simpler and faster. Beyond converting paper to a digital document, a digital loan reduces the steps and automates many processes to turn borrowing into a very quick, painless process.

It’s clear that the traditional consumer borrowing process leaves a lot to be desired in terms of borrower experience. Digital technology is transforming the consumer loan industry by providing borrowers with greater simplicity, efficiency and transparency. Those organizations that can use digital technology to process applications, deliver decisions and provide funding quickly on the device(s) of choice will win going forward.

The convenience of being able to apply with minimal manual inputs, provide and sign documents electronically, at any time, from any device is enticing to potential customers. To enable this efficiency will require a complete digitization of back-office process, however, not just digitizing paper documents.

2018 Guide to Digital Lending  - DBR 254 Cover 200 156 web optimized - 12-Step Digital Lending Action PlanTo determine the potential of digital lending and the strategies being used to simplify the overall loan process, we conducted research of financial institutions globally to become the core of the 63-page 2018 Guide to Digital Lending Digital Banking Report now available. In addition, the report solicited additional insights from other sources, presents industry case studies and looks at the competitive playing field to help organizations be better positioned for the future changes in the consumer lending ecosystem.

We would like to thank the CRIF Lending Solutions, who sponsored this most recent global research on digital lending. Their partnership has enabled us to create benchmarking of the expansion of digital lending solutions in banking and to better understand the impact on the consumer. They also provided the foundation for the 12-step plan presented below.

As more organizations are seeking to provide simplified borrowing and improve the consumer loan experience, this research provides a road map for implementation and for setting performance indicators (KPIs). More importantly, we hope that banks and credit unions will use the insight in this report to take action on developing improved digital lending solutions that will resonate in an increasingly crowded marketplace.

Below are 12 of the most important things that every financial institution should consider when developing a digital lending strategy. The charts are a sample of the 33 charts included in the 2018 Guide to Digital Lending report.

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1. Eliminate Friction and Provide Consistency Across Channels.

While your institution has many different steps to a lending process, involving various departments, the consumer should be offered a seamless, frictionless experience. This includes providing the opportunity to upload supporting documentation without leaving the application as well as the ability to receive a decision in minutes as opposed to hours/days/weeks.

- Steps of website online application process that must 565x381 - 12-Step Digital Lending Action Plan

2. Cross-Channel Support.

Your digital loan origination solution must support the ability for the user to switch methods of engagement, whether on a mobile device, online or in a branch. The look and feel of the process should be the same regardless of the channel. A truly frictionless digital process goes beyond application submissions and includes back-end processing for your staff.

3. Save and Resume Functionality.

Consumers are on their own timeline and not yours. They may not have everything they need with them when they start their borrowing process, so it is important that your digital solution offers the ability to save an application at any point in the process and resume at a later time … potentially on a different channel. This functionality helps mitigate applications.- Ways to save and resume a website online 565x293 - 12-Step Digital Lending Action Plan

4. Robust Decision Engine.

The benefits of a digital lending process that consumers look for the most are convenience and speed. If your digital application process is streamlined, but the time to receive a decision is longer than expected, the overall experience suffers. This may require a complete reboot of your loan origination system’s decision engine with the potential to even rethink how approvals are determined. There are organizations that have found a way to provide a 30-second loan decision … how long does your decisioning take?

5. Availability of eSignatures.

Simplifying the application, engagement and approval processes are the foundation to excellent digital lending. However, if the consumer is required to visit a physical facility to sign loan documents, expectations are disrupted. Having eSignature functionality is a key component to providing an excellent digital lending experience.

6. Core Systems Integration.

Providing pre-fill functionality is expected when it comes to the digital loan application process, eliminating the need for a current customer to provide information that is already on file at your organization. Core system integration can allow for the retrieval of key components for the prefill process to occur. Some organizations are also leveraging social media identities to assist in the pre-fill process.

7. Process Transparency.

When a loan process moves from human interaction to digital engagement, there is an increase in the need for transparency. This includes not only information about the steps and timing that the consumer can expect with their application, but also a post-approval sharing of loan details. You may even decide to have a digital comparison option available where the consumer can determine the right loan for their needs.

8. Data Field Configurability.

As opposed to having different apps for each loan type, the digital application process should be able to be configured, in real time, as the customer determines the type of loan desired. As opposed to a confusing engagement process that is set in stone for all loan products, the information collected should only be what is required for the specific loan desired, with unneeded fields being invisible to the customer.

9. Open APIs.

Existing silos within your organization and the availability of lending options that may be superior to what you can offer at this time may require the use of open banking APIs. This allows your organization to be flexible regarding products, services and functionalities, eliminating the need for a complete rebuild of the back-office with each enhancement. Planning your own integrations will also allow you to take advantage of emerging new channels and fintech solutions that can refer applications easily into your loan and deposit ecosystems.

10. Information Validation and Security.

Moving from physical to digital channels requires added diligence regarding security and . All information provided by your applicants needs to be verified quickly and accurately. This ranges from income, to employment to the identity of the applicant. There are several options that can verify employment status and income as well as biometric options that can assist in verifying the applicant. In many cases, these digital security capabilities are more accurate than were possible with physical channels.

11. Digital Onboarding.

Unfortunately, many lending relationships (especially indirect loans and mortgages) result in single-account relationships. This defies logic since a closed loan provides some of the most robust insight into the needs and behaviors of a consumer. A multi-channel new customer onboarding process can use the insights collected during the loan application process to create highly personalized offers that can be delivered instantly. Integrating the onboarding process as of the digital loan customer lifecycle will improve both loyalty and revenue.

- Current ability to onboard new consumer loan customers digitally 565x416 - 12-Step Digital Lending Action Plan

12. Seamless Cross-Selling.

Customer retention can be traced directly to relationship depth, so it is important to make the most of your opportunities to get your applicants into multiple services. Similar to the onboarding process, integration of deposit and lending application platforms makes the process easy by using data already collected on the loan application for opening deposit services (and visa versa). It is best to provide offers on the service initially wanted by the customer to sell other services.

Purchase the Report

- DBR 254 Cover 200 156 web optimized - 12-Step Digital Lending Action PlanThe 63-page 2018 Guide to Digital Lending Digital Banking Report sponsored by CRIF Lending Solutions, provides insight into the progress being made by financial institutions globally in the area of digital consumer lending. Beyond a review of goals and investments, this report delves deeply into the strategies, effectiveness, challenges and gaps in delivering an exception consumer lending experience.

The report includes the results of a survey of more than 200 financial services organizations worldwide. The report has 63 pages of analysis and 33 charts/graphs. There are also guest articles from market leaders on digital consumer lending.

Subscribers to The Digital Banking Report and those wishing to purchase the complete report can access it immediately by clicking here.

Jim Marous  - Profile pic 90x90 65x65 - 12-Step Digital Lending Action PlanJim Marous is co-publisher of The Financial Brand and publisher of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers. You can follow Jim on Twitter and LinkedIn, or visit his professional website.

All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.





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