September 14, 2018
This article embraces information for beauty tech startups and entrepreneurs, who want to create beauty apps. Read on three important lessons by beauty tech giants like Makeup Genius by L’Oreal, Bobbi Brown and Think Dirty – Shop Clean.
Technology is continually transforming the beauty industry. Or, we can say that the beauty tech industry is booming and expanding rapidly as beauty tech startups and entrepreneurs are experimenting with the new products and beauty offerings for consumers. According to the report from Crunchbase, “Beauty tech startups like StyleSeat and Glossier have shaped one of the fastest-growing areas in tech.”
Here, we’ll take you to the world of top beauty tech giants, who are performing outstandingly well. Let’s have a look!
Think Dirty – Shop Clean App
Think Dirty app allows app users to learn about the potentially toxic ingredients, which are presented in their cosmetics and personal care products. Well, Think Dirty app is based on a very different concept.
This beauty app also allows users to compare products when they shop. All just user needs to scan the product barcode and it will give an easy-to-understand information on the product, track harmful ingredients for skin and gives users to shop for cleaner options.
Image Source: think dirty
- Think Dirty – Shop Clean app ranks #114 in the health and fitness category on the Apple App Store.
- According to the latest report from SimilarWeb, the Usage rank of the app is going upward on Google Play rank. This is what you can see in this image.
Makeup Genius App by L’Oreal
This virtual makeup app is for makeup lovers who like to experiment with the new makeup products. Makeup Genius by L’Oreal uses facial mapping technology as it works by clicking a photo like a selfie and upload it, and app users can try cosmetics products in real-time by simply scanning the products’ barcodes.
Ask Bobbi App by Bobbi Brown
Ask Bobbi app lets app users to ask for a specific look, nail techniques, and beauty lessons through an app. Well, the co-founder of Bobbi Brown is known for hands-on approach with their customers. Ask Bobbi app aims to make every woman her own makeup artist. With beauty-related queries, this app provides users the easy-to-follow how to or step-by-step makeup and beauty guides.
Image Source: glamor magazine
Moving ahead and let us quickly go through with the important lessons, which you as a beauty tech startup can learn from their successful business models.
3 Important Lessons Which Beauty Tech Startups Can Learn From These Beauty Tech Giants like Think Dirty, Makeup Genius by L’Oreal & Bobbi Brown
1. Teach Your Customers With The Rare Information About Their Toxic Beauty Products
One of the effective lessons is teaching your customers from the best of your ability which you as a beauty tech startup can learn from these beauty tech giants. It is important to provide one of the easiest ways to learn more about the toxic ingredients in the cosmetic and personal care products. All you need to teach your customers about benefits as you can provide tips and tricks of beauty and makeup tutorial videos, and allow them to ask beauty related queries.
Image Source: think dirty
Being a beauty tech startup, if you are planning to create beauty app or virtual beauty app like Makeup Beauty by L’Oreal, then you can follow this simple lesson and offer solutions to your customers on the basis of this.
2. One Stop Solution for all Beauty Essentials
If you are one of the beauty tech startups, who want to give your beauty junkies/customers one-stop solutions for all their beauty essential needs, then this is a lesson is from which you can learn a lot. You can provide a beauty app, which embraces every kind of non-toxic and organic beauty and personal care products. As people’s craze has been growing for non-toxic and organic beauty products, you can provide a complete guide on organic and non-toxic beauty products.
Image Source: think dirty
For instance, if you are targeting audience, who like to have organic and non-toxic ingredients in their beauty and personal care products, then you can provide them all organic beauty products, which are free from toxins or organic products. However, it also comes with convenient to them as your consumers would not go anywhere as what they are looking for.
3. Answering Your Customers’ Queries With Optimal Solutions
Last but not least, there are highly-effective strategies, which is worth to implement during beauty apps development. You just need to focus on helping out your customers and providing solutions for them. The very first thing is to analyze what is in trend and what are those things, which they are looking for. The app like Ask Bobbi helps out their beauty enthusiasts or app users to ask beauty-related queries, and they can ask questions from the professional experts right from their apps.
Image Source: bobbi brown
You can provide such solutions as beauty experts or makeup artists with their fingertips. You can also offer video tutorials on makeup and beauty tips where your app users can ask for professional pieces of advice, and it must be without any hassle. Being a beauty tech startup, you can pick this lesson as an arsenal while developing mobile app in the beauty category.
In the recent years, more beauty startups are emerging, which are shaping the beauty industry. Apart from these Goliaths, there are two startups, which are also performing well in the market. These startups named as Glossier (cosmetic startup) and StyleSeat (#1 appointment booking app for hair and beauty). Well, there are two categories i.e. cosmetics and grooming, which are booming.
If you are having any beauty idea, which you want to transform into a mobile app, then you can cross-verify it with us as we are a leading mobile app development company and have already developed over 3500 mobile applications with diverse features and functionalities like GPS real-time tracking, multi-lingual support, cross-platform ability, payment gateway integration, online support, and visual calendar.
In case, if you still have any query or confusion regarding beauty apps development or on-demand solutions, then you can get in touch with us through our contact us form. One of our sales representatives will revert to you within 48 hours. The consultation is absolutely free of cost!
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This page was last edited on September 14th, 2018, at 9:08.
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