This blog is for those startups, who are running a retail business and want to develop a retail application. Here, we have mentioned top 5 features that you as a startup can’t afford to forget when developing a retail app.
With the rise of mobile seeping into all areas of commerce, there’s never been a better time to develop your own retail app. But the potential scope of a retail app is such that if you’re not careful, you may end up overlooking some major features. It’s not easy to retroactively save an app build, so instead of charging ahead, spend more quality time in the planning stage.
A good retail app will improve customer experience, provide you with an effective marketing channel, and gather valuable data that can be used to optimize conversions. If you want your app to do all of this and more, remember to include these five key features that make your app successful.
1. Omnichannel support
Gone are the days when a purchasing decision was made entirely via one channel, be it desktop, mobile, or in store. Nowadays, a customer might do some preliminary research on their phone, move to their desktop to find out more, then make a final decision in store – that’s just one possibility. Customers could theoretically go through every channel, in any order, on their journey to a final decision. If you want to make the sale, your infrastructure better is able to keep up.
You may not have heard the term ‘omnichannel cart’ before, but you can be sure that the retail apps of the future will include this capability. An omnichannel cart allows users to add items to their cart through your website or mobile app and pay for them in one transaction, along with anything else they feel like picking up in store.
This means that even if you don’t have an item in stock at the customer’s location, you can leverage the convenience of one checkout to ensure you win their business – instead of your online competition.
Improve your omnichannel selling capabilities by adding social commerce to your arsenal. Instagram Shopping allows you to turn your business in a visual shopfront with access to Instagram’s 800 million users – and that’s only the beginning.
2. In-store Integration
Your app should serve to aid shoppers while they’re out and about, and few features are better at this than live, in-store stock tracking. When a customer knows what they want, the last thing they want is to walk into your store and be told it’s out of stock. Your app should direct them to alternative locations where they can buy their desired product. If that’s not possible, then it should offer a convenient way to order online, with speedy delivery.
This same ‘mobile app meets physical store’ synergy can save the day in other ways too. For example, if a customer is looking for an item that’s out of stock, you can use QR codes to create virtual aisles offering far more variety than you can house in one store – and your customer can leave with exactly what they came for.
Again, the key here is to allow the customer to purchase items from your virtual aisle in the same transaction as their physical purchases – otherwise, they might as well buy from any other online store.
You can then go a step further and incorporate Pincodes into your business. These are Pinterest’s own version of QR codes. They work by allowing your customers to scan physical codes, which then take them to your company Pinterest account or a curated Pinboard where your customers can buy products from your business. It’s the future of social retail.
3. Loyalty Incentives
There’s no point in developing an amazing retail app with all the latest functionality if you can’t convince your customers to use it. In 2018, people expect rewards. The rewards don’t have to be mind-blowing, but obviously, better rewards will drive more installs. So the question is, what rewards can you offer that make financial sense?
With a little gamification, you can offer some really tempting incentives, while ensuring you’re not left out of pocket. Depending on your business, you will want to tweak the specifics, but the idea is to offer the best rewards to your most prolific customers while giving new users something to encourage them to install your app. Offering deals to customers who have shopped with you over multiple consecutive weeks is a great place to start. Use detailed buyer personas to help you tailor your offers and content.
Of course, if your app comes furnished with loyalty incentives, don’t forget to do the same with your online store. You’ll need the functionality to do this, so use a store builder with an interface that makes it easy to tweak offers and incentives on the desktop version of your store.
4. Extensive Checkout Options
You don’t want to make your customers jump through hoops to spend their cash on your app, so you’d better support your customers’ preferred payment method. It’s important to remember that checking out on a mobile device isn’t the same as checking out on a desktop.
Even with a full-size keyboard, mouse, and monitor, it can be a chore filling in all the fields when checking out on a new site; on mobile, the process is even lengthier.
That’s why payment solutions like PayPal, Amazon Pay, and Apple Pay are so popular. You can be sure that if your customer uses these services extensively, you’re going to have a hard time convincing them to sit down and enter all of their information – just to use your app.
5. Location Information
If you built a large install base for your new app but forgot to include location data in your app permissions, you’re going to want to sit down. The potential applications of your customer location data could be the subject of a series of very thick books, but they all lead to the same result: increased sales.
To put the importance of this in perspective, there are plenty of companies out there offering deals at a great financial loss, just to get their app on users’ phones and start collecting that location data. So if you can get it for free, you’re doing pretty well. Even if you don’t currently have plans to integrate location data into your marketing, you can be sure that you will eventually – so view it as a smart bit of future-proofing.
These are the top five features that you can’t afford to forget, but there are dozens more you certainly don’t want to miss out on. You don’t want to leave money on the table, so if you want your app development process to be plain sailing, there’s no substitute for proper planning. At the end, when your app finally hits the market, you will be glad that you took the time to do things right – and you’ll reap the rewards of your labour for years.
In case, if you still have any query or confusion related to retail app development, you can directly consult us and discuss with us. We as a leading mobile app development company can assist you and solve your all queries that you have.
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