Today, the dating app marketing is constantly brimming. And the total revenue in the online dating segment amounts to $1,389m in 2017, according to statista.com. It is expected that the revenue will show an annual growth rate of 3.3% resulting in a market volume of $1,584m in 2021.
Recently, the Whim founder and CEO Eve Peters has launched a new dating application that called Tonight. It is one of the popular dating apps that has been added to the list of Tinder like apps. This mobile dating app preserves the most distinctive part of Whim – as soon as two people are showing interest in each other, the app tries to set them up on a date (same-day).
One of the major differences in this dating application is that you do not have to schedule those dates ahead of time. Instead, you can sign on whenever you get some time for a date.
Raising money through equity crowdfunding, Eve Peters has launched ‘Tonight’ application that is available for free now. Over a time, the all-new dating app will become more helpful with a range of features, including customizable venue, activity recommendations, and Lyft integration.
Along with Tonight, there are many other best mobile dating apps that have raised highest funding. Let’s have a look at the top dating app ideas that raised the highest funding so far.
Top Dating App Ideas That Raised Highest Funding
1. NearGroup – A Speed-Dating Application
NearGroup is a speed dating application that currently has millions of users in Philippines, India & Vietnam. With this app, you can showcase your talent to your close users. Just upload your content like thoughts, quotes, poems, songs, art, etc. and start chatting if you both like each other’s work.
The app has claimed to have 2m users with 2bn messages till date. Moreover, the team is aiming for 100m users within a year and will bring nearby business onto the platform.
2. Happn – Local Dating App
Happn is a local dating application that helps users to discover the people that they have crossed paths with, the people they like and want to find them again. This dating application saves users from the missed connections, and it is completely surprising, safe & confidential, and trendy.
This French dating app has raised a $14 million Series B round from Idinvest with participation from Alven Capital, DN Capital, Raine Ventures and business angels like David Wolfson, Fabrice Grinda and Gil Penchina. Earlier, the company had raised an $8 million Series A round.
Happn application makes use of your phone’s location to show you potential matches. Every time you cross someone’s path, the person’s profile will be added to the top of your feed.
3. East Meets East
East Meets East is an Asian dating application for Asian and Asian American singles in North America and beyond. So far, the application has connected enormous Asian and Asian American singles in the US, Canada, other International cities and countries.
It is a completely free to browse, so you can install and make a connection and communication in English or your respective native languages. The application that matches Asian and Asian American singles in the U.S. has raised $1m in funding.
East Meet East raised the funding round from investors 500 Startups, East Ventures, DeNA1, iSGS Investment Works, Mercari founder & CEO Shintaro Yamada and others.
4. Paktor – Meet New People
One of the most liked dating apps in Asia ‘Paktor’ is a perfect option for those, who are looking for new friends. Finding new friends and dates have never been this fun and easy. It is a completely free of cost to swipe like you can chat about your mutual matches. You can easily meet people with the same interests in Group Chat Feature.
Recently, Paktor, a tinder-like application, has raised $32.5 million in its latest funding to expand its focus into new kinds of mobile entertainment. This latest round of the funding co-led by K2Global and MNC Media Group.
This four-year-old Paktor has claimed that currently, it has more than 20 million users across the world. Moreover, it has 110 staff and raised $22 million in financing to date.
How Do Dating Apps Make Money?
Do you know that people are spending tons of time on dating applications -approximately 90 minutes a day for the average user – it means there is a huge money in the dating app development.
Is the monetization potential really that huge? As the competition is insane, how do dating apps make money? How are dating apps convincing people to pay? Let’s check out how do dating apps like Tinder, Tonight, Happn, etc. make money:
- Subscriptions: Subscription allows you to sell your app’s content for a weekly, monthly or annual fee. You can charge a particular fee for using your app and its service. Also, you can offer a configurable trial period for monthly and annual subscriptions. Subscriptions offer the benefit of a steady stream of income.
- Ads: To make a huge amount of money through your dating application, you can consider about ads in your app. Generally, advertising revenue is comprised of three different segments, including video ads, display ads, and native ads. You can consider any of these segments for your app and monetize your app.
- Freemium: Somewhat like in-app advertising, you can provide your app for free in a freemium business model; however, certain features cost money to be unlocked like checking a complete profile of the match in the dating app. The main goal of the freemium is to accumulate and engage app users until they got agreed to pay for additional in-app features.
For dating apps like Tinder, it is not as easy as it sounds to make money, but utilizing monetizing models accurately can help you to monetize your app. With these monetization models, you might be thinking to develop your own dating application, but might be wondering about the cost of developing it.
An Approximate Cost of Developing Dating Apps
The cost of developing a dating application varies according to features, functionalities, and the platform (Android & iOS) that you want to develop on.
But if you want to get an approximate cost of developing Tinder-like apps from any top mobile app development company, it can cost you up to $300,000.
Still, if you have any confusion regarding dating app development, you can get in touch with us through below mentioned contact form and one of our experienced developers will get back to you with the right solution.
LET’S TALK VALIDATE YOUR IDEA!