Over the last year, developers embraced AdMob’s platform to mediate rewarded video ads to nine leading rewarded networks, including TapJoy which we announced yesterday. And we’re not stopping there. AdMob developers around the world now have access to Google’s own video advertising demand from Google AdWords, significantly increasing the breadth and scale of rewarded demand available. That means AdMob now offers a single platform solution including mediation, demand, and reservations. And for those publishers currently using either IronSource or MoPub, adaptors are now available to add Google demand.
Our native ads have also seen tremendous growth over the last year as a way for developers to deliver rich, immersive ad experiences. For developers building their games in Unity, a popular gaming engine, we will shortly be releasing a plugin that supports native ads and native ad mediation on both iOS and Android. This will expand AdMob’s platform and network support for Unity developers beyond banner, interstitial, and rewarded ads available today.
We are also investing in better measurement tools for developers by bringing the power of Firebase Analytics to more game developers with a generally available C++ SDK and an SDK for Unity.
C++ and Unity developers can access Firebase Analytics stream view for real-time player insights
Here’s what developers have to say about rewarded ads in AdMob:
“Implementing AdMob rewarded ads helped us not just monetize non-spending users but increase overall revenue of the game, including IAP revenue. Also, AdMob mediation made it easy to compare our ad performance across ad networks.” – Somin Oh, Ad Monetization Manager @ JoyCity
Access the scale of Google’s video demand: With AdWords’ global presence and advertiser base, AdMob publishers will benefit from geographically diverse demand.
Diversified demand with rewarded mediation: Help ensure that there’s always an ad available to show, and that the ad shown is the most valuable to you.
User-friendly ad formats: Clear guidance to users at all touch points, including opt-out option for full user control over ad experience.
Great User Experiences: AdMob provides highly engaged ads such as landscape and portrait video formats in rewarded ads where there is no incentivization of the download giving a clear value exchange for the user.
Popular Game Engine Support: New integrations with Cocos2d-x and Unity game engines allow you to seamlessly support rewarded ads in your games.
It’s been a privilege to meet so many of you at GDC and learn about the amazing games that you’re all building. We are committed to continuing on this journey with you to build a smart monetization platform for you to grow long-term gaming businesses.