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Apple Can’t Do Anything About An Italian Company Calling Itself Steve Jobs - steve jobs italian company 640x427 - Apple Can’t Do Anything About An Italian Company Calling Itself Steve Jobs
Brothers Vincenzo and Giacomo Barbato were in the process of launching their clothing and accessory brand in Italy when they discovered that had never trademarked the name of its co-founder and ex-CEO . So in they decided to call their clothing Steve Jobs. A lawsuit from Apple predictably came but after a multi-year legal battle, they’ve won the right to call their Steve Jobs.

Apple sued the brothers over the trademark but it eventually lost in court because it went after their brand’s logo which is a stylized letter “J” that has a bite taken out of it much like the Apple logo. There’s even an Apple-style leaf at the of their logo.

The court ruled in their favor and said that since the letter “J” is not edible, a bite taken out of the side cannot be constituted as ripping off Apple’s trademarked logo. The court upheld the brothers’ trademark.

The legal battle actually ended in 2014 but the brothers were unable to discuss the case until now as their claim on the brand wasn’t settled until this year.

The Steve Jobs clothing brand currently sells t-shirts, jeans, bags, and other fashion items. However, the brothers tell Business Insider Italia that their future plans include producing and selling electronic devices under the Steve Jobs brand.

Filed in General. Read more about Steve Jobs.



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