For decades, Apple tried to push into the enterprise market through the data center back door. In the 1990s, it rolled out its Apple Network Server, which quickly failed. In the early 2000s, it introduced its Xserve line – a data center server that lasted in various iterations through 2011, but never gained traction.
More recently, it has pinned its hopes on partnerships with leading software and service providers, hoping to capture more of the seemingly elusive, but lucrative, enterprise market.
In truth, Apple has already won.
To be certain, Microsoft still dominates the workplace desktop and laptop space. But Apple – which tomorrow will unveil new iPhones – recognizes who it is and who it isn’t. As Sun Tzu wrote in the Art of War, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”