I work for a fortune 10 company. I was recently tasked to lead a global team to create a prototype for a big data solution. I am still somewhat new to the big data world and this is a bit of a challenge to me. My company built a tool that is designed to incorporate many open source technologies with some COTS visualization tools( Hadoop, Spark, Apache HIVE, Cognos, Power BI). I am trying to come up with a prototype or concept that leverages the power of these tools to maximize insights for our business users. I am a somewhat technical person so I am not struggling with understanding the technology. I am struggling with understanding the challenges and problems that big data is solving ( both from an organizational perspective and from a global perspective). Does anyone have any insights into what kind of challenges business users face in deriving insights from big data? Specifically what are other organizations doing to solve these problems and challenges as they come up? Any insights would be much appreciated. Thank you.