In this week’s article Steph Hay discusses how content can help to positively influence .

Here’s an excerpt from the article:

I never dreamed practicing content-first design and talking about it at a couple conferences would lead me to work for a bank. Especially one I knew nothing about. But the idea of creating jobs for people who get that content is product design, well that was too dang good to pass up. So now we’re growing a niche team of UX content strategists, sort of like our equivalent of the video game industry’s story designer.

Part of our process is working directly with designers and product managers to design conversations in plain text. We call them content prototypes, and they take many forms depending on the team and project.

Read the article: Content-First Design

How does content affect design on your team?  Share your thoughts with us below.

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