Here’s an excerpt from the article:
We can see the day-to-day chaotic hustle-bustle of our projects. Yet, it’s hard to see the change we’re creating in our organizations. When we take a step back, we can see we’re growing our co-workers’ understanding of what UX design really is and how it helps our organization stay competitive.
Design studios (and their close sibling, design critiques) are a powerful tool in growing that understanding. They surface how smart design gets done, bury the make-it-pretty myths, and establish a common language for solving tough customer problems the competition isn’t addressing.
That’s the kind of change we can get behind.
Read the article: Design Studios, When Done Well, Change Organizations For The Better
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