I’m using Admob in my (18 ). Currently i’m waiting for Admob SDK

Apparently even if i would like to show non-personalized ads, i need consent from player, according to this:

Although non-personalized ads don’t use cookies or mobile identifiers for targeting, they do still use cookies or mobile identifiers for frequency capping, aggregated reporting, and to combat fraud and abuse. Therefore, you must obtain consent to use cookies or mobile identifiers for those purposes where legally required, per the ePrivacy Directive in certain EEA countries.

So, if players will see some scary dialog on game start, how many of them will give consent to ads? 1-5%? So in this case does it make sense to use Admob in europe?

Maybe it would be better to switch to Mopub instead? According to their FAQ, you don’t need consent for non-personalized ads:

If the user does not consent, we will not collect personal such as the user’s advertising identifier, precise location, or interest or demographic information such as age and gender. We may still receive such as the user’s IP address for limited purposes based on separate legal grounds for processing, such as legal necessity or legitimate interests. Our Policy, which will be updated and available for review before May 25, , will explain our legal bases for processing in further detail.

Also they will handle old sdk after 25th May:

To provide continuity of our services to our publisher partners and give your users sufficient time to update their apps to versions using our latest SDK, we will continue to support older versions of the SDK during a short transition period. During this time, older versions of the SDK will continue to collect personal data. However, in order to protect your users’ privacy, we will not store, use, or share such personal data, and we will only return contextual ads to your users in the European Economic Area, the United Kingdom, and Switzerland. After this transition period, we will stop returning ads to your in the European Economic Area, the United Kingdom, and Switzerland until you update to the latest version of the SDK. We encourage you to update to the latest version as soon as it is released.

Why Admob can’t handle it in same way? Users of Mopub will have time to update their SDK.

Also, i’m using Flurry Analytics. I will remove it from all my games ASAP.

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