I have a few games and a few in-app products that I sell. In countries like Russia and Brazil the number of paying customers per download is very low compared to countries like the US and Germany, presumably due to differences in how much most people earn in those countries.
Why shouldn’t I set the price to be like 2x lower in those countries where customers tend to earn less?
The reason I didn’t do it already is that I don’t see it done elsewhere. Adobe and Microsoft charge pretty much the same for their products everywhere and I figure there’s probably a good reason for it.
How do you set prices with respect to the wildly different economic circumstances in different countries?