• March 13,
  • By Staff

For more than two years, has been advocating accelerated pages () as the ideal way to format websites for fast loading and search. But now, the company says it is on alternative standards. 20;We are taking what we learned from AMP and are on standards that will allow instant loading for non-AMP content,” blogged Malte Ubl, Google’s lead for the AMP Project.

Ubl added that AMP will “be just one of many choices, but it will be the one we recommend.”

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