• March 13,
  • By Developer.com Staff

For more than two years, has been advocating accelerated mobile pages () as the ideal way to format websites for fast mobile loading and mobile search. But now, the company says it is on alternative standards. “We are taking what we learned from AMP and are on web standards that will allow instant loading for non-AMP web content,” blogged Malte Ubl, ’s lead for the AMP Project.

Ubl added that AMP will “be just one of many choices, but it will be the one we recommend.”

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