Swim baits have been around almost since the beginning of the soft-plastics era, but they surged in popularity about a decade ago and show no sign of retreating. As a result, lure manufacturers continue innovating and one of the newer offerings to gain significant attention is the Rage Swimmer by Strike King.
Designed to be rigged a variety of ways with a narrow channel on the bottom side for a hook shank, the Rage Swimmer, part of Strike King’s Rage Tail line of baits, features a ribbed body for additional action and a narrow, soft tail so it’ll kick at any speed. It’s available in a host of colors and two sizes — 3.75 and 4.75 inches — the Rage Swimmer sells for anywhere from $5 to $7 for a six pack. — Bob Gwizdz