The arrival of the holiday shopping season always brings sharp focus onto ecommerce, which just keeps disrupting how retailers and consumers shop. But it’s striking just how much running room remains in front of this trend, which already has a couple decades of Christmases under its big black Santa belt.
According to eMarketer, ecommerce sales will grow more than 23 percent in 2017 – and still only account for a tenth of retail sales globally. Opportunities remain huge in the online shopping sector, but only if companies can continue to keep the digital payments at the heart of it simple, fast and secure for consumers and retailers alike. That’s a perpetual challenge.