Norway


You may know that I usually take a one week break over the holidays, but as I mentioned last Friday this year is a little different and you’re getting an email.

However there’s no news articles, no code links, no sponsor, no business or design sections, and no “And Finally…”. Wait… Actually, there is an “And Finally…”, in fact this issue is all about “And Finally…”. 🎉

The most popular link in this newsletter is almost always the “And Finally…”. I remember talking to someone in traditional email marketing at a conference once and they nearly fell over when I told them that the very last content link at the bottom of a long email was consistently the one with the highest number of clicks! 😂

So it’s the most popular bit of the newsletter, but it hasn’t always been there. The first appearance of it was in Issue 8 and the honour of that first one went to Brent Simmons.

I do remember why I started adding it to the end of each issue though. While iOS development links are interesting, they can sometimes be a little dry. Of course the primary purpose of this newsletter is to educate, but I do remember thinking that it would also need to be occasionally entertaining if it were to become popular.

During my childhood, there was a show on local TV called Granada Reports. It was a regional news programme which could also be a little dry, so they always ended with a lighthearted item to brighten up the end of the show. They would introduce the segment by starting the first sentence of the story with “And finally…” and it was a well loved feature of the show (a dramatisation of this segment even appeared in a movie). 😂

That was the idea behind adding the “And Finally…” link to the end of each issue of this newsletter. It was intended to be something to either make you smile or give you something entertaining to read in addition to the more serious content.

So, today’s newsletter is a tribute to my favourite “And Finally…” links from 2018. Happy New Year everyone, and let me know if you enjoyed this issue and I’ll maybe do it again next year. 👍

Dave Verwer



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