The busiest season on the Store is almost here. Make sure your apps are up-to-date and for the holidays. New apps and updates will not be accepted December 23 to 27 (Pacific ), so any releases should be submitted, approved, and scheduled in advance. Other iTunes Connect and developer account features will remain available.

With the new App Store on iOS 11, you can let know about promotions, upcoming features, and events within your app at any time using the promotional text field. Your app’s promotional text appears at the of the description and is up to 170 characters long.

Learn more about preparing apps for the App Store.

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