While calling this deal a $150 value is strictly true, it217;s still a more limited proposition than the standard MoviePass subscription. Getting iHeartRadio on-demand might be your cup of tea, but the lure of inexpensive (or R20;free”) movies is likely the draw, just like the regular service. You’d think that giving potential new subscribers a taste of the real deal would be a better loss leader than a limited set of monthly movies. If nothing else, MoviePass could bring in new subscribers from the iHeartRadio promotion machine, who then might eventually convert to the full MoviePass experience.
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