While calling this deal a $150 value is strictly true, it’s still a more proposition than the standard subscription. Getting on-demand might be your cup of tea, but the lure of inexpensive (or “free”) movies is likely the draw, just like the regular service. You’d think that giving potential new subscribers a taste of the deal would be a better loss leader than a set of monthly movies. If nothing else, MoviePass could bring in new subscribers from the iHeartRadio promotion machine, who then might eventually convert to the full MoviePass experience.

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