On the morning of Monday 23 July 2018, Nikon posted a teaser campaign video, entitled ‘In Pursuit Of Light’. Two days later, the Japanese company confirmed its ‘development of a next-generation full-frame mirrorless camera’.
While specific details about the camera are scarce – indeed, it’s a video seemingly set in the dead of night – we now know the camera will also bring a brand new full-frame lens mount and lenses.
We had jumped to this conclusion when the teaser video was shown, given the sheer size of the depicted glowing lens ring. Such a large opening is necessary to create an ample image circle to cover a full-frame sensor’s significant size.
Nikon hasn’t detailed what this lens mount and Nikkor lens series will be called, however, only that an F-mount adaptor for its existing DSLR lenses will be made available. A sensible plan indeed.
A glance at the silhouetted lens in the video suggests it’ll be a Leica-matching f/0.95 optic to lure in a specific pro audience. We think Nikon’s take with this new mirrorless camera will be in a similar vein to the Fujifilm X-series of lenses, targeting sharp, fast prime lenses.
Now, Nikon isn’t new in the mirrorless market. Its 1 Series, led by its J cameras from 2011, was populating the lower-end of the market with great frequency until about 2015 when everything stopped and went quiet, followed by an official statement in 2018 that the production line had ceased, including its lenses.
Other details are likely to trickle in over the coming weeks. For now we only have small clues form the DSLR-like silhouette in the video. The new camera will certainly have a viewfinder. We’ve been watching the lightpath in the video for any clues, but short of the rainbow-colour rays taking a right-angle turn, it seems to be for visual spectacle rather than scientific giveaway. Or, who knows, maybe Nikon will have a translucent mirror proposition just like Sony (we’re almost certain this won’t be the case).
Being 2018 it’s a Photokina year, the bi-annual photo show held in Cologne, Germany, at the tail-end of September. And that, we suspect, will be the launch ground for this whole new Nikon camera system. We expect it to be combatted by its closest competition with similar such product, too.
Here’s hoping for an exciting product that can spell a positive future for Nikon…