Hero Banner Image for iOS 11 Apps Tab Featuring  - apps tab featuring hero - Non-Games Can Double Their iOS 11 Downloads with Apps Tab Featuring

Recently, Sensor Tower revealed through our research into iOS 11 featuring impact that games can see an up to 50 percent increase in installs from appearing on the Store’s dedicated Games . Today, our latest Store Intelligence data shows that publishers of non-game can also experience significant benefits from being featured on the store’s Tab.

According to our research, median for apps selected by Apple to appear on the Apps Tab increased by up to 141 percent for the week following the feature as compared to the preceding seven days. Interestingly, the maximum lift does not come from prominent hero banners, but rather small list features. Examples of these include New Apps We Love and Best New Updates.

iOS 11 App Store Featuring Apps Tab Median Download Boosts  - apps tab feature downloads - Non-Games Can Double Their iOS 11 Downloads with Apps Tab Featuring

As you can see from the above chart, hero banners still deliver a significantly positive impact to median downloads, increasing them by 111 percent week-over-week. on medium lists, which typically focus on more specific topics such as app genres, results in a considerably smaller boost in median downloads week-over-week at 7 percent. During our study period, apps included in video and screenshot features actually saw a 6 percent decline in median downloads.

Next up, we’ll be diving into the impact of featuring on Google Play store downloads, so keep an eye on our social media to learn when our latest research is available.

Sensor Tower’s Store Intelligence is an Enterprise level offering. Interested in learning more? Request a live demo with our team!

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