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- lindsay 150x150 - PFM App Long Game CEO Lindsay Holden Joins Bank Innovation 2018 | Bank Innovation

EXCLUSIVE – , co-founder & CEO of personal finance , has joined the faculty for Bank Innovation 2018.

Bank Innovation 2018 will take place March 5-6 in San Francisco.

Based in San Francisco and not yet two years old, Long Game uses gamification tactics to help users save money by rewarding them with coins, which are used to play games within the app. Last May, the company secured $6.6 million seed investment, led by the Collaborative Fund and Thrive Capital.

A serial entrepreneur, before Long Game, Holden co-founded Applicant Auction, the primary auction for Top Level Domain names which held over $500 million in auctions and over $1 billion in escrow before being acquired. And prior to that she helped launch Formation 8, a venture capital firm with over $1 billion under management.

At Bank Innovation 2018, Holden is speaking on the panel, Founders Debate on the Strategy for Future Banking. She will be joined by Nick Farrow, Co-Founder and Chief Executive Officer of Finspace; Ken Kruszka, Founder and Chief Executive Officer at SnapCheck and Peggy Mangot, Senior Vice President, Innovation at Wells Fargo.

The event will also feature speakers from Fiserv, Green Dot, Mastercard, Visa, Royal Bank of Canada, and U.S. Bank.

Attendees to the event will enjoy startup demos, in addition to panels and presentations, and have the to seek advice and insights from fintech experts at the Innovation Bar.

Click here to register.

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