I have a creative writing SaaS that has the bare essentials right now. I want to follow lean startup principles and begin charging soon.

I’m leaning towards not offering a free trial. My main reasoning is that I want to get it in the user’s head that they’re paying for something that will eventually get them a return on their investment. They paid, they are to use it, and they are make some money.

Second question: After doing some quick research, I’ve found that the general recommendation is to charge slightly higher than what you’d expect. Can I do this while also offering an MVP?

Third question: Is it possible to target a higher-earning audience on facebook? I wonder if Linkedin might be a better option to advertise?

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