The runs ’s Napster technology under the hood and will initially run on Macs and Windows PCs, although there are promises of support for “many other ” in the future.

Mora Qualitas could fare better than Spotify and other rival both through the support of a domestic giant like as well as its aim at an underserved audience. It still faces a slew of , though. Music licensing is much trickier in , and it might not go far if Sony and Rhapsody can’t promise a deep catalog. More importantly, the Japanese music scene has historically thrived on physical collectibles, discs. Unless Sony and Rhapsody can convince J-pop fans that it’s easier to stream a hot new single than to rush to the store, they might not fare any better than their predecessors.

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