Global mobile app installs on Apple’s App Store and Google Play grew 7.6 percent in the first quarter of 2018 to 25.4 billion, according to Sensor Tower Store Intelligence estimates. Growth of first-time app downloads on the App Store outpaced Google Play at 13 percent versus 5.4 percent, totaling 7.8 billion in all, compared to 17.6 billion.
Read on for our full top 10 charts and download our free Q1 2018 Data Digest for download estimates covering the quarter’s top 20 apps and publishers, along with the leading categories on both stores.
Netflix once again led worldwide app revenue, while installs continued to be dominated by apps from Facebook, including WhatsApp, Messenger, Instagram, and the company’s eponymous app itself. Music-centric social network Tik Tok dominated the charts in Asia, taking it to No. 1 on iOS.
Tencent was also the world’s leader in overall mobile app revenue and mobile game revenue, while it was No. 2 for non-game app revenue after IAC, owner of Tinder. Facebook was tops for overall and non-game app downloads, while PUBG Mobile sent Tencent to No. 1 for mobile game installs.
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Comprising download estimates from our Store Intelligence platform, the report includes:
- Rankings of Q1 2018’s top apps and publishers on the App Store and Google Play.
- The quarter’s most popular app categories and their year-over-year-growth.
- Insights into the quarter’s most important stories and trends.
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