Paul Whimpenny is Senior Officer for Digital Strategy at the Food and Agriculture Organization of the United Nations (FAO), an agency that leads international efforts to defeat hunger. Its goal is to achieve food for all and make sure that people have regular access to enough -quality food to lead active, healthy lives. It has more than 194 member states and works in over 130 countries worldwide.

Our organization, like many others has been both inspired and slightly terrified at the same by the emergence of new digital markets. From AirBnB to Spotify, we see how whole industries can be changed almost in the blink of an eye, sometimes triggering a rapid decline of more traditional industries.

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