This story is centric towards those startups and entrepreneurs who want to create a fitness app like Kayla Itsines’ Sweat app. Herein rounded up top three unique solutions behind the success of this fitness app. Let’s have a look!
The health and fitness sector is evolving rapidly. In the past times, the fitness thing was limited to VHS tape, CDs, and DVDs. But, the story has changed this time. Now, everything has been replaced by the apps whether it is about ordering food or booking a taxi.
At Apple’s 2018 WWDC (Worldwide Developer Conference) in San Jose, the company brought one of the most popular fitness industry’s icons, Kayla Itsines, who is the co-creator of BBG (Bikini Body Guides) and the Sweat app. According to the latest report from TechCrunch, “Sweat app will soon rake in $77 million USD this year in order to lead a morning workout for around 200 conference attendees.”
Launched back in November 2015, the Sweat app is a one-stop destination for fitness programs for women and featuring programs across all areas like yoga, pregnancy workout, and gym workouts.
- The Sweat app grew 86% last year, and it is expected to hit about $100 million in revenue this year.
- The Sweat app ranked #2 among top four health and fitness applications, this is what you can see in the below-given image.
- Over a million people use the app on a monthly basis, and out of 30 million total app downloads of the Sweat app. In addition, the app is based in Australia; however, the U.S is Sweat’s largest market.
- According to SimilarWeb report,”The Sweat app’s usage rank and Google Play Rank in Health and Fitness category is constant and lies at the top.” Here we can say that the Sweat app is performing outstandingly in the niche of health and fitness.
- Even better, as per the report from AppAnnie, “The download rank of Sweat app is also going upward.” This is what you can see in the below-given image.
In short, it is safe to say that Sweat app has been performing so well that the app has managed among top four health and fitness apps. It is time to check out unique solutions by Kayla Itsines’ Sweat app, have a look!
3 Unique Solutions by Kayla Itsines’ Sweat App That are Behind The Success in a Short Time
1. Affordable Cost
If you want to become successful in the health and fitness niche, you need to deliver, which is something affordable at cost for users. In general, people do incline towards quality and affordability.
However, you might be thinking how can you deliver affordability in fitness apps. As you may know that the Sweat app is a one-stop solution for fitness enthusiasts across areas like yoga, pregnancy and gym workouts, especially for women. Users need to pay $19.99 per month to use the Sweat app that is much cheaper than the gym. Also, users can select for the annual membership to save 50%. In this way, Sweat app has become popular among women fitness enthusiasts.
However, app users are turning to the app instead of the gym, and it can be a companion for those users who don’t want to pay hundreds of dollars they tend to charge. So, it is important to offer a platform where fitness enthusiasts can get services at affordable cost. Moreover, you need to analyze the pain points of your customers before providing the platform in terms of the mobile app. As what Sweat app did.
After providing affordable cost, the second most pivotal solution is that startups need to offer convenience. We live in the world, where everyone is looking for convenience. When it comes to the fitness apps, you can provide a platform to users where they can access workout programs at their fingertips by just using the app.
If we’re talking about the users’ side, a number of workout programs streamline the process and can turn to the app instead of the gym. An ideal fitness app can be a companion for those who want the assistance of a personal trainer in a gym environment, and they do not require to pay hundreds of thousands of dollars into the gym.
In one-stop solution, users can explore multiple health programs, including fitness tracker, healthy eating and meal planning, weight tracking and exercise motivation. According to the report from TechCrunch, “The Sweat App had a really big growth as it grew about 86% from the last year.” So, we can say that both convenience and handy features, which are behind these figures and its spontaneous growth.
3. Solutions for Fitness Enthusiasts to Solve their Real-life Problems
If you are planning to create fitness app like Sweat, then you just need to optimize the whole experience to get the best results for your app users. You need to provide solutions for those problems, which are never seen as providing the women-centric platform where women of same age groups can join the community to transform their body. Sweat app has provided the platform for women only, or we can say that the community for women.
The fitness app offers a wide range of video-led fitness programs and focusing on all the aspects of health and wellbeing. As it covers the programs, including yoga, strength performance training and rehab.
The app also offers a new and popular program i.e. Bikini Body Workout called ‘BBG Stronger’ which is a 28-minute resistance program as it includes weight exercises, which can be done at home or in the gym. However, both the original and update strength program will be available on the app.
So, creating a successful fitness app like Sweat, it is important to keep an eye on the aforesaid solutions which are provided by Kayla Itsines’ Sweat app. In addition, to optimize the experience of your app users, you need to consider features that can create value into the lives of fitness enthusiasts. Also, these solutions must provide ease to users’ lives.
So, if you have decided to develop Android app regarding health and fitness app development, then you can directly get in touch with us as we are a leading mobile app development company and have already developed over 40 apps in health and fitness category. All you just need to fill up the below-given form and our sales representative will revert to you within 48 hours. Our consultation is totally free of cost.
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