Any help with my startup would be appreciated .
To summarize. I started a subscription box for runners using cratejoy and my custom domain.
The prices are $19, $29, or $59 for 3 different sizes. The box is monthly and contains running gear,snacks, and all that!
I own an instagram account that is pretty big in the running community, with a 17% engagement rate on 11.1K followers. I polled them and 80% of 800 that answered said they’d be interested. I leverage my big account to promote my new instagram page (the one for my subscription box) and have 500 followers in about a week. Website is up, multiple people have expressed interest.
I have had 549 people visit my storefront, 89 people make it to the checkout……. and 1 prepaid 1 month one time purchase…. so it wont even be recurring.
What could be wrong, I worry that whatever isn’t converting them has scared them off for good. In college I am an Analytics major and these numbers are very simply … bad.
Advice ? Things to check? Shipping costs them an additional $10 maybe thats the problem idk